Our second keynote for Tuesday morning was delivered by Madan Gadde, Sr. Director of Professional Services, HP Software with their approach on improving the Service Development Life Cycle (SDLC). Madan started by outlining concepts such as the growing gap between customer demands and ability to execute, strategic and operational business drivers, and packaged service offerings. He then moved into detail with regards to the HP Software go-to-market (GTM) strategy, aligning components of the service offering, financial models and a framework for managing the services portfolio. Finally, Madan closed his presentation by putting the business model, implementation plan, and elements of execution together in combination with the appropriate controls and measures to optimize the SDLC.
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