The Monday, May 4th Service Marketing track at the TPSA Summit consisted of two presentations and were a big hit! We first heard from Jennifer Chang, Oracle Consulting- North America Strategic Programs, Oracle. Her topic of choice, and one that sparked a great deal of interest and interaction was Integrate Professional Services Development and Marketing into Your Sales Strategy. She chose to highlight the integration between marketing and both the upstream development of service offerings and the downstream demand-generation processes.
Our next presenters were both from Teradata, the world's leader in data warehousing. They were Lance Miller, Assistant Vice President of Global Services Marketing and Paul Barsch, Marketing Director. Lance and Paul presented a Teradata case study on The Power of Integtrated Marketing Campaigns. They discussed how Teradata's Professional Services marketing team embarked upon a comprehensive services marketing campaign to build internal and external awareness of the Performance offers.
Both of these presentations were very insightful and informative.
Our next presenters were both from Teradata, the world's leader in data warehousing. They were Lance Miller, Assistant Vice President of Global Services Marketing and Paul Barsch, Marketing Director. Lance and Paul presented a Teradata case study on The Power of Integtrated Marketing Campaigns. They discussed how Teradata's Professional Services marketing team embarked upon a comprehensive services marketing campaign to build internal and external awareness of the Performance offers.
Both of these presentations were very insightful and informative.
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